3RGOLAB
VISUAL VIDEO AND POSTER CAMPAIGN DEVELOPED AS PART OF AN ACADEMIC PROJECT FOR 3RGOLAB’S SPECIAL HALLOWEEN RELEASE. THE WORK FEATURES BOLD TYPOGRAPHY AND SPRAY-PAINT INTERVENTIONS, DELIVERING IRONIC AND IMPACTFUL COPY ADS THAT EXPRESS HOW IT FEELS TO WEAR 3RGOLAB : CONFIDENT, UNIQUE, AND FULL OF ATTITUDE. THE VISUALS BUILD AN URBAN AND EDGY NARRATIVE, HIGHLIGHTING THAT STYLE IS NOT JUST ABOUT CLOTHES, BUT A TRUE STATEMENT OF SELF-EXPRESSION.
2024
PRINT & VISUAL VIDEO
ART DIRECTION & CREATIVE CONCEPT